PHOTOS ARE EXTREMELY IMPORTANT
Realizing that I was not the person I wanted to be, and nothing about that was going to change by itself, I said bye bye to fast fashion in December 2016, and decided to focus on photography. During this transition I began to photograph the game changers in sustainable fashion and founded the platform SUSTAINABLE FASHION MATTERZ.
I believe that every person makes a difference and we are stronger when we work together.
"Ah Cherie, you're just a good person" said my date at some point during the evening. I remembered saying that about myself 10 years before when I was in high school, and hadn't thought about it for ages. So there I was, someone telling me I'm a good person, but unsure myself if that really was the case. I knew I wanted to be a good person, and that I cared about other people and the environment, but was I actually living my values? NO. I really wasn't, and the biggest part of that was my work. I had already become a concious (fashion) consumer who put a lot of thought into what really brings value and what is necessary, but what difference was I making if I was working for the opposite?